My 30-step marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. The process implementing these steps will become hassle free and effective.
I will:
1. Price your home strategically to be competitive with the current market and current price trends.
2. Help you to stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal.
3. Place “For Sale” signage to appeal to drive-by prospects.
4. Add riders to showcase features of your home.
5. Personally respond to each and every inquiry about your home.
6. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home.
7. Contact neighbors by phone to tell them about your property and see if they have relatives and friends who might be interested in the home.
8. Optimize your home's Internet presence by posting it on local and global MLS systems and real estate related sites.
9. Follow through with the process so that no detail is forgotten, by keeping contact with you, the seller, your attorney and the buyers.
10. Write creative and informative marketing pieces to attract buyers and their agents.
11. Create a virtual tour of your home and place it on multiple websites to attract local and out-of-town buyers.
12. Create a home book, for your property. Showcasing additional information and photos of your home and neighborhood will attract extra attention.
13. Target my marketing to active real estate agents that specialize in selling homes in your neighborhood.
14. Build up interest to have a productive open house of your home.
15. Advertise your home in my real estate newsletter and other publications I deem useful.
16. Automate your showing schedule and ensure that your showing instructions are carried out.
17. Send you automated feed back after showings directly from the showing agent.
18. Utilize my expertise and experience in negotiation to get you the best price for the home.
19. Target my marketing to active buyers and investors in my database that are looking for homes in your price range and area.
20. Provide you with weekly updates detailing my marketing efforts, including comments from prospective buyers and agents that have visited your home.
21. Provide you with monthly market update to make sure that your home’s price is staying competitive.
22. Collaborate with a mortgage originator to work out a financing scenario for prospective buyers.
23. Create feature sheets that will talk for us to the buyer about your home.
24. Create “beauty sheet” postcards which are engaging and different from other marketing out there.
25. Upload dozens of photographs on MLS and Real Estate Websites to entice buyers.
26. Ensure that I am easily accessible to you to you at all times.
27. Provide coverage on the times I am not available so that your needs are always met.
28. Provide you with an exit strategy, whether you are moving to a new home in or out of the State.
29. Create a video tour, post it on the internet and achieve viral marketing.
30. Transaction Coordinator will assure a smooth process after the offer to purchase is signed.
